6 mobile ecommerce trends to watch in 2022

Consumers have more access than ever to products on the go, enabling them to browse and make purchases anytime, anywhere.

As mobile devices offer innovative ways to browse and buy online, consumers are choosing mobile shopping due to its speed and convenience.

Looking ahead, we've compiled the key trends you need to know to have an effective mobile ecommerce strategy in 2022.

Seamless shopping experiences on mobile devices

Consumers have made the leap from computers to mobile devices, 67% of all mobile e-commerce sales this year were through mobile devices, and smartphone shopping is likely to expand from now on.

In order to increase sales and succeed in today's mobile e-commerce world, customers must be able to shop from their mobile devices - and the experience should be as easy as it is fun.

A responsive mobile website ensures a smooth shopping experience for your customers, which leads to more online conversions.

Mobile-optimized websites also have higher page views per visit and lower bounce rates, resulting in a simplified browsing and buying experience.

Reach target audiences through social media

The massive rise in the number of social media users has made it boom day by day, as users are scurrying to stay connected and in the know, and for businesses looking for new ways to attract customers, social media is making it easier than ever to reach consumers.

For mobile early generations like Millennials and Generation Z, social media is often the first (and only) impression of a brand.

Millennials and Generation Z consume news and entertainment through social media regularly, and shopping is no different.

With these generations continuing to be a driving force in global spending, getting their attention will be key to building brand awareness and the sustainable growth of your business.

Social commerce - which combines the reach of social media with the benefits of online shopping - refers to the growing use of social networking sites to promote, buy and sell products, giving customers a unique way to discover new brands and products while making purchases through the apps they already use.

Communicate with customers using multi-channel marketing

With so many buying paths available, omnichannel marketing supports brands in giving customers a consistent shopping experience across channels and devices. As more audiences make purchases on social media, it's important for brands to focus their marketing efforts on where customers actually spend their time.

And through omnichannel marketing, advertisers can bridge the gap between online shopping and in-person retail, giving consumers more freedom in their preferences.

As a leading trend in modern mobile ecommerce, the goal of omnichannel marketing is to provide opportunities for customers to shop from anywhere they choose.

Multichannel marketing allows consumers to interact with brands on their own terms through one convenient approach.

To be successful in omnichannel marketing, brands must reflect the messages and branding used across marketing channels to ensure a consistent brand identity. If in-store marketing is different from your online presence, consumers may find it difficult to develop a familiar relationship with your business. Consistency across all channels helps build brand awareness and loyalty and generates revenue in a variety of ways.

Empowering audiences through personalization

Selling a product pales in comparison to offering an exceptional, personalized experience. Today, consumers need much more than their name in a marketing email address to feel important. Consumers want to be understood and expect a brand to give them content that matches their desires in the right place and time.

Personalization in marketing is to tailor your content to a specific audience based on their specific interests and needs, by communicating with customers in a way that feels unique and relevant.

Brands create a personalized experience that can build brand affinity, enhance customer retention, and ultimately increase sales.

By personalizing your ads through personalized targeting, brands can ensure that consumers see what they really care about, and increase relevance, engagement, and conversions.

Driving traffic using location-based marketing

For brands with a physical store and online presence, location-based marketing can be a valuable resource for increasing mobile engagement and on-the-ground traffic from local shoppers to your storefront.

Location-based marketing is also effective in boosting brand awareness and reaching nearby potential customers.

In addition, it allows businesses to target specific audiences based on proximity and interest. This strategy allows traditional businesses to engage nearby audiences and help consumers find the closest physical location, leading to potential traffic and sales growth.

Immerse audiences in augmented reality (AR)

Among the fastest-growing trends for the future of mobile commerce is augmented reality (AR), a technology that enhances real-world environments with immersive interactive experiences, as an emerging technology, as AR is rapidly changing the future of advertising, uniting brands and customers digitally.

Companies everywhere are looking for creative ways in which augmented reality can be used to give consumers an engaging brand experience and to fit products into their everyday lives.

With the growing advances in technology, augmented reality has been employed to reshape modern commerce by offering consumers a realistic mobile shopping experience, helping consumers to make purchasing decisions with confidence.

Going forward, mobile commerce will continue to play an important role in the retail and e-commerce industries, and all brands should plan accordingly.

By keeping up to date with the latest mobile ecommerce strategies, you can empower your business to succeed in 2022 and beyond.