Use Competitor keyword Analysis To Improve By Website Rank
Checking how your competitors are ranking can be an excellent way to tweak your search strategy, do it better, and attract more customers.
How
does competitor keyword analysis improve your website's ranking?
Staying
competitive is conclusive, no matter what your industry.
In
today's digital market, how can you effectively scope out the competition and
discover how they can use search optimization to drive more traffic?
With
competitor keyword analysis, of course.
By
using a specialized tool to display the words and phrases used by your closest
competitors, you can take advantage of the same process and adjust your overall
strategy to attract the same audience.
This
can also be an excellent way to troubleshoot some SEO issues and make it easier
to spot new opportunities.
Let's
dive in to discuss the process and why you need competitive keyword analytics
as part of your omnichannel marketing strategy.
- What is competitive keyword analysis?
- The importance of competitive keyword analysis
- How do you analyze competitor keywords?
- Best Tools to Find Competitor Keywords
- Conclusion: Analyze competitor keywords for SEO
What is competitive keyword analysis?
A competitive keyword analysis is a process of discovering which keywords and long phrases
your competitors rank highly for.
By
providing this information, you can then make decisions to try to rank higher
than them or simply find holes in your content strategy that need to be
addressed.
This
type of analysis usually includes multiple data sets to provide insight into
how well a particular website ranks for certain topics.
For
example, there might be a section with a back cookie that shows details of all
the different websites linked to your competitor.
It
could also include a list of keywords they are ranking for and you're not,
social media posts, or whether the content they're posting actually meets the
user's intent.
Search Engine Optimization
The importance of competitive keyword analysis
A competitive keyword analysis is important because it provides the information you may not
already have about the market you are in.
For
example, you might not have realized that your nearest competitor has a main
education section on their website that isn't linked to the home page, but
offers a great deal of access to content tailored to their common target
customer base and ranks well in SERPs for specific topics.
Or
maybe you have issues with your SEO and can't figure out how the same local
competitor regularly ends up with higher pages than you do on Google.
The competitive analysis gives you the data needed to make changes or identify issues with your
existing campaigns.
However,
the main reason to review your competitors' keywords regularly is that it gives
you a pulse on the industry as a whole.
If
everyone in your niche is having a problem with traffic, it could be a
pervasive problem due to lack of interest, seasonal issues, or just a Google
algorithm change.
How do you analyze competitor keywords?
In
general, analyzing competitor keywords is not something you do on your own.
Of
course, you can always type certain words or phrases into Google and see who's
coming. But you will definitely want more information than that.
Using
a special tool like the one we will summarize below is the best and most
effective way to approach this process.
They
have been specifically designed to make competitor keyword analysis simple and
provide you with most of the information needed to make powerful decisions.
Best Tools to Find Competitor Keywords
Here
are the tools we’ll be covering in this round-up:
WordStream’s Free Keyword Tool
WordStream's
powerful keyword research tools have access to an incredibly massive database
containing a trillion keywords.
Despite
pulling information from large sources, WordStream manages to keep things
simple and easy to understand for the user, presenting keywords in a clear
visual format.
For
a free system, WordStream goes so far as to provide users with not one but four
different tools.
BuzzSumo
It
is one of the most widely used analysis tools, it provides very detailed
reports on the ranking of your competitors and the various factors that
contribute to it.
The
best part is that they provide a domain comparison that makes it easy to see
how the two domains are arranged in contrast to each other.
This
means that you can add your website as one and your competitor's as another for
a very in-depth analysis of where you are versus where they are.
This
is also useful for seeing which parts of the content are performing best for
each site as well.
Once
you view this, you can see which articles or blog posts are performing best for
you and your groupSemrush.
Spyfu
When
it comes to competitive research, SpyFu is a tool dedicated solely to looking
at others in your niche and making solid assumptions about how well they are
marketing.
The
dashboard provides clear information such as keywords, traffic, incoming
clicks, vulnerabilities, and much more.
You
also have the option to search for related keywords, which makes it easy to
create your own campaigns to do a better job.
Additionally, SpyFu provides information on competitor ad spend, clicks, and monthly search volume.
Ahrefs Keywords Explorer
With
this great tool, you can get information about all the first pages that have been
rated for this topic.
It's
also easy to break down the main theme of the keyword, giving you specific
ideas about how your competitors are trying to rank for user intent.
This
is excellent information to know as you develop your content marketing strategy.
As
a side note, Keyword Explorer is just one of the many great SEO tools available
from Ahrefs.
Ubersuggest
Ubersuggest
is a multi-faceted tool that provides ranked comparisons, content ideas,
backlink data, and more options, a great tool created by Neil Patel.
We
are very fortunate to be able to generate a wealth of valuable keyword
information. To use it simply enter your site URL and click search, then open
the keywords dropdown and you will be able to choose from a variety of options
you can use each of them to reveal different insights.
Conclusion: competitor keyword analysis for SEO
It's
all fair in keyword analytics, We add this as a side note to help you remember
that your competitors can always scale your business using the same information
we provided in this blog post.
In
fact, they probably already do if they have a fairly solid strategy or use a
professional marketing team.
Nothing
we have included here is any kind of secret. In fact, it's all
industry-standard information.
This means that if you are familiar with performing competitor keyword analysis, it is important to realize that they may already be doing something similar to you or others in your field.
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